In the Paint-(Posts)

BE Media Day

All the Usual Stuff

BEMediaDay1
Courtesy:  Big East Conference

 

Big East Media Day kicked off today.  All the usual stuff in John Fanta, Coaches Poll, All-Big East lists, etc.

Much love being shown to Seton Hall this year as they are the pick to win the conference.   Villanova and surprising Xavier are picked 2nd and 3rd.  I would have guessed Marquette (4th) or Creighton (7th).    Providence also a surprise at 5th, ahead of Georgetown and Creighton.  Butler, the Johnnies, and DePaul finish the list.

https://www.app.com/story/sports/college/2019/10/10/seton-hall-basketball-big-east-media-day/3879863002/

https://www.bigeast.com/news/2019/10/9/mens-basketball-seton-halls-powell-named-big-east-preseason-player-of-the-year.aspx

https://twitter.com/hashtag/BEMediaDay?src=hashtag_click

https://www.cincinnati.com/story/sports/college/xavier/xaviersports/2019/10/10/expectations-high-xavier-musketeers-big-east-media-day/3910254002/

Coaches Preseason Poll:

BIG EAST Conference
@BIGEAST

COACHES POLL TIME!

is the preseason favorite in #BIGEASThoops, edging

by a single point.

slated third, followed by

and

tied for fourth to round out the top-five.

Image

Seton Hall’s SG Miles Powell as PoY

 

BIG EAST Conference
@BIGEAST
: What Trenton makes, the world takes.
Myles Powell (

) is the #BIGEASTHoops Preseason Player of the Year!

Image

7:18 AM · Oct 10, 2019Twitter Media Studio
All Big East 1st Team
BIG EAST Conference
@BIGEAST
Standouts from five programs make up the #BIGEASThoops Preseason All-Conference First Team.
Image
Well!  This is gonna spur a lot of debate, as though that wasn’t the case already.  Powell over Howard as PoY.  IMO could have gone either way.  However, the spoils generally go to the player on the best/better team.  So with The Hall predicted to win the conference, Powell gets the nod.
No Villanova player on the First Team All-Big East?  The Wildcats are picked Second in the league, but muster only two Second Team picks at 5th (Gillespie) and ? 6th (Samuels).  I didn’t know there were 6 second team picks also.  This seems to be a hit/slight towards the defending champions.  I would have placed one of the three; 3rd place Xavier, 5th place Providence, or 7th place Creighton 1st team picks on the 2nd team.  No need to guess which one, probably Diallo.  Butler’s Baldwin is a good pick.
Villanova freshman center Jeremiah Robinson-Earl picks up the FoY.
IMG_1367
Courtesy:  Creighton Athletics
Creighton:
The Jays are picked low again.  The Coaches seem to habitually pick Creighton in the bottom tier.  They have done so 4 time in 7 years.  Last year 9th, now 7th this season.  Fortunately the team and staff don’t generally listen to the noise and chatter.  CU has finished 3rd (ties) the last 3 years running.  In my August predictions I have the Jays 3rd again…hedging only due to the questions regarding pivot players.  With a healthy team Creighton can win the conference.
Jon Nyatawa
@JonNyatawa
Here’s the annual

chart detailing Creighton’s tendency to out-perform the preseason expectations from Big East coaches

Image

8:44 AM · Oct 10, 2019TweetDeck
billy32
Courtesy: Creighton Athletics

 

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There are good programs, and then there’s…

Kansas puts on a Show!

 

 

Judge for yourself.

 

You hire Snoop Dogg to do a show…but expect to get:

G rating symbol
G – General Audiences
All ages admitted. Nothing that would offend parents for viewing by children.

yeah, right.

 

Kansas issued an apology to their fans.

https://www.espn.com/mens-college-basketball/story/_/id/27770289/kansas-apologizes-snoop-dogg-show-late-night-phog

 

There are many Midnight Madness festivities across the nation.

SI.com  https://www.si.com/college/2019/10/04/midnight-madness-schedule-dates-kentucky-duke

In Lexington, it’s “Big Blue Madness”; in Lawrence, it’s “Late Night in the Phog.” Indiana is home to “Hoosier Hysteria,” while other schools opt for celebratory scrimmages or slam dunk contests to introduce their players to their fans and create hype for the upcoming season. Many schools even make the event a part of Homecoming weekend, with entertainment and extravagance at the center of the chaos.

The event has turned into a major recruiting tool as well, with programs competing to secure the attendance of top recruits and pulling out all the stops to impress them. Snoop Dogg will be making an appearance at Allen Fieldhouse this year, while John Legend will perform at Providence’s Late Night Madness and T-Pain will be at Marquette Madness.

KU’s was one-of-a-kind!

LE –  https://bleacherreport.com/articles/2857259-snoop-dogg-on-kansas-performance-they-invited-me-to-come-do-what-i-do

…And I respect them, and I wasn’t gonna put no smut on their name and say they did anything wrong because they invited me to come do what I do. … And when you pay for Snoop Dogg, you’re gonna get Snoop Dogg.”

 

 

Stacatto: Recruiting Update 23 Sep 2019

Jays Go Big in Landing 1st 2020 Recruit!

 

@RyanKalkbrenner

Home……

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Jays hit one out of the park to start off their 2020 recruiting efforts!  While many fans were seemingly worried that CU wouldn’t pull in a top prospect, the staff just continued to keep their nose to the grind and kept working.  Now it is still really early in the 2020 recruiting cycle, but folks were antsy when seeing no early results.  Visions of last recruiting cycle (no top HS recruits) were rampant, with fingers ready to push the panic button.  The staffs hard work bore fruit Sunday night (22 Sep 19) as 247 (composite) top #75 center Ryan Kalkbrenner committed to Creighton.  Rivals.com #69.                          Make no mistake here…           This is a Big Time get!

Young Mr. Kalkbrenner is the Real Deal.  He was the EYBL’s Defensive PoY this spring, averaging 4.5 blocks and 8.9 rebounds in 13 games for the Mac Irvin Fire.  He entered EYBL play relatively unknown…13 EYBL games and 58 blocked shots later, Ryan has become well known.

eybldefensive
Courtesy: EYBL/MacIrvinFire

At Trinity Catholic in St. Louis, Ryan averaged 13.9 points and 7.6 rebounds as a high school junior.  He is tapping into his potential and showing major improvement at the perfect time.

Kalkbrenner is becoming a well rounded player.  While known primarily for his defensive acumen, he is a good shooter and is developing his offensive game.  Seems his best days as a hoopster are still ahead of him.

Jerry Meyer/247 Sports:

Has NBA center length as a 7-footer. Possesses good mobility, good hands and feet. Not an explosive athlete and needs to gain strength and build up mass. Not a long-range shooter at this point, but has good shooting touch and shoots a high-free throw percentage. Offensive game is improving as strength and confidence improves. Greatest strength is shot blocking. Blocks shots at a high rate.

Coach Irvin/Mac Irvin Fire_EYBL:

“First of all, he’s 7-foot and mobile,” Irvin explained. “He can guard a pick and roll, he blocks shots, and he can guard all five positions. He’s a very smart defender.”

“He never gets in foul trouble,” said Irvin.

That notion is backed up by Kalkbrenner’s 1.6 personal fouls per game. This has allowed him to constantly be on the floor for the Fire, and their defense has proven to be amongst the league’s best when he’s manning the backline.

“(Ryan) has been unbelievable on defense,” Irvin said.  “He’s the best defender I’ve ever coached.”

https://247sports.com/Article/Creighton-Bluejays-basketball-top-75-Ryan-Kalkbrenner-commitment-136002556/

Ryan remarkably grades out higher on 247’s ratings than both Justin Patton and Jacob Epperson, although both were numerically ranked higher.  His 0.9698 score makes him the highest rated player for CU since 247.com began such player ratings.

  • Ryan Kalkbrenner
    Trinity Catholic(Saint Louis, Missouri)
  • C
  • 6-11 / 210
  • 0.9698

https://basketballrecruiting.rivals.com/news/four-star-ryan-kalkbrenner-picks-creighton

Ryan had accumulated 17 offers, including GT, Illinois, Pitt, Mizzou, VT, Purdue, Stanford, KU, and Cincy, among others.  He visited many schools unofficially, the focus centered early on Illinois, and later on Purdue.  Ryan and family narrowed his official visits to the Jays, Purdue, and Stanford.  Kansas offered on 10 Sept 19, attempting one of their famous late entry swoops to snag a promising recruit.  LOL.  However, the process was too far gone by then and the Kalkbrenner family stayed the course with their final 3.

Creighton, with this committment has addressed their greatest needs, in getting a legit big with defensive chops.  Ryan will fill the holes in rim protection, rebounding, and blocked/altered shots.  He adds much needed depth in the frontcourt for the Jays.  Although not needed on a team constructed like Creighton’s, he will develop into another nice offensive weapon also as he fills in his body and gains more strength.

kalkbrenner2
Courtesy: Trinity Catholic HS

 

The Jays still have one scholie to give for 2020.  Perhaps a nice Euro PF?  Perhaps SG Kerwin Walton from Minnesota?  We shall see.  For now, the Jays have broken the ice for 2020 and are looking good.  Well done Creighton, well done!

Welcome home Ryan.  You done good in making your best decision.  Looking forward to seeing your exemplary play as a Bluejay!

creighton_retroblue2

 

LE:

@JonRothstein
Creighton’s Marcus Zegarowski (hip) has been fully cleared for all basketball related activities, per Greg McDermott. Jacob Epperson (knee) has only been cleared for “non live” activities.
8:44 AM · Sep 23, 2019TweetDeck 
C’mon Jake…need u baby boy, need u!

The Long Game

Strategy:  We’re not in the MVC any more…and we’re not playing checkers either. 

 

18-440_CreightonDigital_PhoneBack_3
Courtesy:  Creighton Athletics

Our Jays have moved up to the big leagues.  As George Jefferson would put it:  “We’re movin’ on up…to the East Side.  To a deluxe apartment in the sky.  Oh, we’re movin’ on up…”  Feels good, exciting, the air seems fresher up here.  However, we should be mindful of the “catches”.  Even though things have generally gone well thus far, there are a few pitfalls, landmines, and avalanches to be mindful of.  We have acquired new enemies which we may not yet be aware of.  Creighton should be playing the Long Game strategy.

long game

https://hackernoon.com/short-game-and-long-game-738a90fbf884

Short game feels good, gets results today. The results are not defendable.

Short game looks like the obvious choice. Quick ROI, less investment.

Short game is easy to replicate. Everyone wants to play the short game. Everyone wants you to play the short game.

Long Game play seems counterintuitive. Long game is hard, its a grind, its taxing. Taxing on time, energy, emotion.

Long Game strategy is not obvious. Long Game looks wasteful, irrational, never ending.

Long Game players will remain, while Short Game players disappear. The brilliance of Long Game will then be realized.

 

https://www.forbes.com/sites/forbescoachescouncil/2018/08/20/power-in-the-workplace-how-to-play-the-long-game/#7f944ac1e814

She thought they were playing checkers; he knew they were playing chess. She was so taken with the small wins, the piling up of red chips, that she lost sight of the board. Tactics vs. strategy. Rookie mistakes. She won’t be asked to play again.

Exercising power in the workplace is even more delicate in that the relationships are symbiotic and long-term. Short-term gains at someone else’s expense will eventually erode those relationships, and someone will lose. Oddly enough, the losers are usually the ones who have been winning, but winning by playing crudely: looking for chances to take a cheap shot, always needing to be right and having the last word.

 

Your Long Game Strategy and Your Short Game Strategy

Your Long Game

Over the long term, you need to nurture your dream clients: Patrons/Donors, campaign goals, Marketing partners,  & longterm goals.  Nurture recruits, create new opportunities, and win those opportunities.  Campaign management and Persistence are key elements.  Always be closing.

Your Short Game

Creating new opportunities is the short game. Your long game can set up your short game. By nurturing and building relationships over time, you may make it easier to create opportunities.

Sophs
Courtesy: Creighton Athletics

Creighton Athletics all aspects, especially MBB, should always be selling our strategic goals of becoming a perennial player/team for conference championships, NCAA successes and contention for National championships, and the perception as an elite program.  Our athletic financial and support campaigns, our donors and patrons, our public supporters, our marketing friends, business partners, our athletes and staff, our recruits, and our fans/the public should be informed of these primary goals of the program and our campaigns and online platforms should also inform and sell our strategic goals.  Campaigns should cite specific athletic department purposes and goals; and at least one campaign should be running at all times.

Our ascent to the Big East has brought some opportunities.  We have tremendous television exposure.  We have upgraded our schedules.  We now have the Gavitt Games and the new BE/Big12 Challenge.  We are going to a 20 game BE schedule.  Beginning next year we are participating in upper tier early season exempt tourneys the next few years (Battle for Atlantis, Maui Classic).

Recruiting has expanded nationally from our traditional regional foes (Minnesota, Iowa, Illinois, Wisconsin, Nebr., K. St., Iowa St., Mizzou).  We are now recruiting internationally as well as against upper tier conference teams.  More from the B1G (Indiana, Purdue, Michigan, Mich. St.) and the Big 12 (KU, Oklahoma, Okla. St, Texas).   This also implies that CU is now on the radars of said teams.  While perhaps not a direct threat, Creighton is newly infringing on territories others think is theirs.  In the process creating new enemies.

Kansas, while not directly threatened by CU, has recently over the 6 months, started to late offer select recruits heavily recruited by CU.  It appears that if a top 50-75 recruit has heavy interest in/interest by the Jays, KU offers late to snatch up the recruit.  Perhaps they see it as a way to contain/stifle CU’s potential rise.  Perhaps it is a means aimed to cripple CU competitiveness, as we may play one another in an upcoming BE/B12 Challenge match.  I see KU’s actions as the “big dog” in the region telling an up and coming CU program to “stay in your place/lane” type move.  Perhaps it is a welcome to the neighborhood gesture – “keep your enemies closer”.  KU did so last spring with Tristan Enaruna and is doing so again (now) with Ryan Kalkbrenner.  KU had 5 Ctr/PFs prior to getting involved with Enaruna and now has 6 players onboard while they are offering Kalkbrenner.  In both cases the player is/was not a Top 25/50 player and not a primary KU target.  In both cases the recruit will see little to no playing time unless KU gets hit with multiple injuries.  However, the loss of Enaruna hurt Creighton’s frontcourt depth and so would the potential loss of Kalkbrenner.

 

creighton_retroblue2
Courtesy: Creighton Athletics

Regardless, Creighton is on the right track.  The important thing is to delineate the primary, longterm, long game goals.  Nurture our campaigns, our multiple stakeholders, and our recruits – educating, encouraging, and selling them along the way.  Obtaining their buy-in to CU’s longterm goals.  Being creative in making opportunities, but selective in taking the appropriate opportunities which support our longterm goals – whether these opportunities are of our creation through exemplary play, campaigning, and marketing, or whether they are presented by others.  Expand our international recruiting – as there is less brand bias with international recruits.  Lastly, the success or failure is pinned to our ability to execute team/program performance.  All the planning is for naught if we fail to perform, to meet program objectives, milestones, and overarching goals.

Work hard, work smart, rise together, and meet our goals.  Always be selling, always be closing.

large_logo
Courtesy: Creighton Athletics

 

 

Staccato: Jays Men’s Hoops Schedule

IMG_1367
Courtesy: Creighton Athletics

Both the BE Hoops composite schedule and the CU Men’s Hoops Schedules are out.  Jays schedule below.

2019-20 Creighton Men’s Basketball Schedule
Day    Date    Opponent    Site    Time (CST)
Fri.    Nov. 1    MCKENDREE (Exh.)    CHICO    7:30 pm
Tue.    Nov. 5    KENNESAW STATE (FSN)    CHICO    8:00 pm
Tue.    Nov. 12    at Michigan$ (FS1)    Ann Arbor, Mich.    5:30 pm
Sat.    Nov. 16    LOUISIANA TECH (FS2)    CHICO    5:00 pm
Fri.    Nov. 22    CAL POLY% (FS1)    CHICO    8:00 pm
Sun.    Nov. 24    NORTH FLORIDA% (FS1)    CHICO    1:00 pm
Thur.    Nov. 28    vs. San Diego State% (FS1)    Las Vegas, Nev.    9:30 pm
Fri.    Nov. 29    vs. Iowa or Texas Tech% (FS1)    Las Vegas, Nev.    7:00 pm / 9:30 pm
Tue.    Dec. 3    ORAL ROBERTS (FS1)    CHICO    7:30 pm
Sat.    Dec. 7    NEBRASKA (FS1)    CHICO    1:30 pm
Fri.    Dec. 13    UTRGV (FS1)    CHICO    TBD
Tue.    Dec. 17    OKLAHOMA¿ (FS1)    CHICO    8:00 pm
Sat.    Dec. 21    at Arizona State (TV TBD)    Tempe, Ariz.    TBD
Wed.    Jan. 1    MARQUETTE* (CBSSN)    CHI Health Center Omaha    TBD
Sat.    Jan. 4    at Butler* (FS1)    Indianapolis, Ind.    11:00 am
Tue.    Jan. 7    VILLANOVA* (FS1)    CHI Health Center Omaha    8:00 pm
Sat.    Jan. 11    at Xavier* (TV TBD)    Cincinnati, Ohio    1:00 pm
Wed.    Jan. 15    at Georgetown* (CBSSN)    Washington, D.C.    TBD
Sat.    Jan. 18    PROVIDENCE* (FS1)    CHI Health Center Omaha    3:30 pm
Wed.    Jan. 22    at DePaul* (CBSSN)    Chicago, Ill.    8:00 pm
Sun.    Jan. 26    XAVIER* (FS1) (Pink Out)    CHI Health Center Omaha    3:00 pm
Sat.    Feb. 1    at Villanova* (FS1)    WF  Philadelphia, Pa.    11:00 am
Wed.    Feb. 5    at Providence* (FSN)    Providence, R.I.    6:00 pm
Sat.    Feb. 8    ST. JOHN’S* (CBSSN)    CHI Health Center Omaha    TBD
Wed.    Feb. 12    at Seton Hall* (FS1)    Newark, N.J.    5:30 pm
Sat.    Feb. 15    DEPAUL* (FS1)    CHI Health Center Omaha    6:30 pm
Tue.    Feb. 18    at Marquette* (FS1)    Milwaukee, Wis.     7:30 pm
Sun.    Feb. 23    BUTLER* (FS1)    CHI Health Center Omaha    3:00 pm
Sun.    March 1    at St. John’s* (FS1)    CA  Queens, N.Y.    11:00 am
Wed.    March 4    GEORGETOWN* (FSN)    CHI Health Center Omaha    7:00 pm
Sat.    March 7    SETON HALL* (FOX) (Senior Day)    CHI Health Center Omaha    1:30 pm
BIG EAST Conference Tournament
Wed.    March 11    First Round (FS1)    New York City, N.Y.    6 pm / 8:30 pm
Thu.    March 12    Quarterfinals (FS1)    New York City, N.Y.    11 am / 1:30 pm / 6 pm / 8:30 pm
Fri.    March 13    Semifinals (FS1)    New York City, N.Y.    5:30 pm / 8 pm
Sat.    March 14    Championship (FOX)     New York City, N.Y.    5:30 pm
% 19th Annual Continental Tire Las Vegas Invitational
$ Gavitt Tipoff Games
¿ Big East/Big 12 Challenge
* BIG EAST Conference games
Home games in BOLD CAPS and played at CHI Health Center Omaha

WF-Wells Fargo Arena    CA-Carnesecca Arena

Ticket Info: (402) 280-JAYS
Last updated: September 5, 2019

CU’s Brand: Who are we?

large_logo
Courtesy – Creighton Athletics

Creighton University Athletics Mission Statement:  https://gocreighton.com/sports/2015/10/25/CUA_1025152937.aspx?path=gen

Yougov.com the online brand rater has a Creighton listing in their YouGov Ratings.
YouGov Ratings measures the popularity and fame of anything and everything, based on millions of responses from the American public. Find out more

Creighton is listed under the sports heading. CU is rated in the 14% (percentile), as the 253rd most popular sports team in America and the 274th most famous. We’ve got nowhere to go but up.

Creighton Performance-wise:  Our brand is that of a non-elite school – good, but not good enough. We are neither a nor b below. We are a good college basketball team that is a midpack major.  Creighton wins consistently, but not well enough to challenge for conference honors, and while we make the NCAA tourney with frequency, we do not perform particularly well as we generally are 1 and done, occasionally 2 and out.

a) There are good college basketball teams that win games, challenge for conference championships and perform well during March Madness.
b) Then, there are programs that consistently do all of those things year after year and regularly find themselves in contention for national championships. (elites)

https://bleacherreport.com/articles/1672571-5-things-every-elite-college-basketball-program-has-in-common#slide0

Of the five listed components in this article. We lack a few things: Exceptional Leadership, NCAA success, and Longterm Recruiting Success

Until we –
1) improve upon our routine performance and our recruiting,
2) win a couple of conference championships,
3) make a couple of ncaa runs or more, or
4) all of the above
– the public perception of Creighton being good, but not good enough (and the perception of major recruits) probably will not change.

Fortunately, I believe our recruiting is improving incrementally. If we land either/both Murrell – Kalkbrenner it will continue the improving track of the last few years. (I think 2019 was an aberration). Our current team has the capability to challenge for the conference title(s) and potentially make a NCAA run. We have these guys for 2 more seasons (counting this one). We have the opportunity to improve public perception and increase brand visibility. IMO we are getting to where we want to be – slowly, incrementally. Would I prefer a faster pace? Yes.

Improvements:  Michael Sheehan makes good points in his article on rebuilding Boston College’s hoops image.

Update Logos and images – Done

One slogan –  ??

Improve Uni’s – Done

Improve Gameday presentation – Done

Improve marketing in select markets, online, ESPN/CBS/Fox –  ??

Improve PR –  ??

Jays have already done the work with logos, unis, and gameday experience (court).  Do we have a unified sports slogan for the department?  What select placement of online and TV ads can we utilize to increase our brand recognition.  PR/SID should have routine pre-connects with national as well as local media for speed and ease in getting out our message(s) irt history, promotions, as well as for situational awareness (reacting to emergencies/bad press (FBI trials) and NCAA pronouncements).

We’ve done some good work already and can add to that work with a unified slogan, select placement of online & tv ads, and increased PR work.  I’d like to see CU move into the top 150 of recognized sports teams in the USA.

 

Yougov.com Ratings/All Sports teams
Pos Opinion % Team Pop Rank Famous Rank Heard of  %
22 Nova 121st 149th 53
20 Uconn 142nd 152nd 53
19 Gtwn 155th 173rd 49
17 Butler 180th 218th 43
17 Marq 182nd 214th 44
15 SH 220th 219th 43
15 DePaul 223rd 241st 40
14 StJ 252nd 306th 34
14 Cr8n 253rd 274th 37
13 Xavier 262nd 269th 38
11 Prov 314th 313th 33
25 Duke 87th 117th 62
21 Gonzaga 125th 160th 51
20 Syracuse 140th 147th 54

Two surprises here.  Butler still riding the wave of their 2 FF/Finals appearances.  DePaul, decades away from its’ fame, but still in the public eye (for losing?).

 

From Mike Sheehan’s article: Perception is reality:

https://www.bcinterruption.com/2014/3/21/5533134/perception-is-reality-dissecting-enhancing-the-bc-hoops-brand

Dissecting & Enhancing the Boston College Hoops Brand

Networks like ESPN are always looking for on-location filler – those quick clips and live shots coming in and out of commercial breaks, especially – we should give them as much material as possible.

Marketing

As much as we make fun of the Syracuse “New York’s College Team” campaign…they’re on to something. I’ve scoffed at it before at bars in NYC…and how have non-BC / non-Cuse friends and others I’ve mentioned it to respond? “Well, it’s not necessarily WRONG… I can’t think of who else would be NY’s college team.” Nobody’s reaction is “COME ON. Notre Dame carries that market more than CUSE!” … Again, perception is reality.

As with our uniforms vs. Oregon… I’m not saying we start a mirror campaign claiming to be “Boston’s College Team.” But there’s so much more we can do to draw casual fan interest in Boston. And it’s much easier for anyone in the Boston area to check out a game at Conte on a week night than it is for someone in Manhattan to drive 6 hours to the Carrier Dome. The reality is we are the ONLY school in Boston playing big-time ball (sorry, Harvard, but Sully from Southie is never going to Cambridge to watch you play Columbia…not that you’d want him to). We need to execute the right advertising strategy. I’m not sure what the campaign slogan should be, but I do know that if we match the right message with the right distribution, we’ll make big headway.

We need to surround Boston sports fans in ways that are native to their “fan” experience. Billboards along the pike near Fenway… in-stadium/TV-visible signage (Cuse buys ad space at MSG and Yankee Stadium) at Fenway, the Garden, and Gillette…These things are not as expensive as you might think (I work in advertising).

Even cheaper / more efficient: digital advertising. While we’ve made great strides in the way BC operates its own twitter account, Facebook page, etc…there’s so much we can do in terms of direct advertising that, to my knowledge, BC is not doing. We can buy incredibly cheap newsfeed ads on Facebook targeted to, say, Men age 12-44 in the greater Boston area…on a “Cost-per-acquisiton” basis – basically, we can blast our ticket promotions and only give Facebook a cut for conversions. There’s still a value to those impressions where users don’t convert to buy a ticket…we’re being SEEN. We’re driving AWARENESS. So many businesses – from JetBlue to local florists – do this. There’s no reason we can’t buy ad space on official sites for the Pats / Celtics, or prominent Boston blogs (like SB Nation’s Pats Pulpit). Sports apps – ESPN, theScore, TeamStream – offer deep personalization features and targeting capabilities…no reason we can’t buy targeted impressions against Celtics fans on these platforms. I work for one of those aforementioned apps (and used to work in ad sales here at SB Nation) … I know not only that this is possible, but that it’s effective, and that it’s EFFICIENT.

Lastly, the creative for this campaign must be unified with the message that we would be sending through our re-branded logo, facilities, etc.: it should scream history, tradition, excellence, and excitement.

Public Relations

In a sense, this goes hand-in-hand with marketing. My mantra here: look at what Gene did, and do the opposite. Brad Bates seems to get that, is very polished, and a great face/speaker for the school and program. I hope he continues to make strides embracing the community and fan base. Obviously, however, we all were alarmed by his seeming inability to control the message re: Donahue. No matter where “Thamel’s” sources came from, if the decision had not been made, Bates should have issued an IMMEDIATE statement refuting the report – he should not have waited as long as he did for Vega to call him, and get that quote published. With the modern ability to disseminate information in real time, there’s no excuse for the way BC and Bates let Donahue’s status linger.

To conclude, I realize that none of the above matter if we don’t also win basketball games, but I think it’s foolish to think that our image isn’t affected by how BC / BC Hoops portrays itself beyond the W-L record. Would love to hear what you all think.

Glissando: NonCon Schedule is out

Jones_7

 

Non-Conference slate has been publicized…

Creighton Men’s Basketball
@BluejayMBB
9:03 AM · Aug 26, 2019Twitter for iPhone
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2019-20
MEN’S BASKETBALL SCHEDULE
2019-20 Creighton Men’s Basketball Non-Conference Schedule
Date Opponent Site Time (CST) 2018-19 W-L (Postseason) Series History
Nov. 1 McKENDREE (Exh.) CHICO 7:30 p.m. 9-18 First Meeting
Nov. 5 KENNESAW STATE CHICO TBA 6-26 Creighton leads, 1-0
Nov. 12 at Michigan (Gavit Games) Ann Arbor, Mich. TBA 30-7 (NCAA) Michigan leads, 2-0
Nov. 16 LOUISIANA TECH CHICO TBA 20-13 Creighton leads, 1-0
Nov. 22 CAL POLY (LV Invitational) CHICO TBA 6-23 Creighton leads, 1-0
Nov. 24 NORTH FLORIDA CHICO TBA 16-17 First Meeting
Nov. 28 vs. San Diego State Las Vegas, Nev. 9:30 p.m. 21-13 Creighton leads, 4-2
Nov. 29 vs. Texas Tech or Iowa Las Vegas, Nev. TBA 31-7 (NCAA) or
23-12 (NCAA) Creighton leads Texas Tech 2-1; Iowa leads 14-11
Dec. 3 ORAL ROBERTS CHICO TBA 11-21 Creighton leads, 7-4
Dec. 7 NEBRASKA CHICO TBA 19-17 (NIT) Series tied, 26-26
Dec. 13 UNIVERSITY OF TEXAS RIO GRANDE VALLEY CHICO TBA 20-17 (CIT) Creighton leads, 1-0
Dec. 17 OKLAHOMA CHICO TBA 20-14 (NCAA) Oklahoma leads, 4-2
Dec. 21 at Arizona State Tempe, Ariz. TBA 23-11 (NCAA) Series tied, 5-5
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*Photos courtesy Creighton Athletics